The new station can also leverage content produced for the Apple Music 1 (formerly Beats 1) radio station, as it goes about running these promotions.įor example, on Thursday, October 22, Apple Music TV will promote the upcoming release of Bruce Springsteen’s “ Letter to You” with music video blocks featuring his greatest videos, plus an exclusive interview with Zane Lowe, and a special live stream fan event.Īpple says that Apple Music 1 won’t be producing exclusive content for the live-streamed station, but instead will run the video content it already produces across its radio stations - Apple Music 1, Apple Music Country, and Apple Music Hits - as interstitial content on Apple Music TV.įridays, meanwhile, will focus on new music. It also provides Apple with another advantage when it goes to negotiate with artists for their premieres, as it introduces an additional platform for reaching an artist’s fans - not only with the premiere itself, but by offering artists blocks of airtime leading up to their next debut that they can use to promote their releases. They revert to white when you’ve disconnected, as a visual cue.ĭespite its simplicity, Apple Music TV gives Apple an immediate new home for its music-related original content, which over the years has included exclusive interviews, concert films and more. When live, the text and icons will be shown in red. But after a bit, the stream disconnects and the thumbnail of the paused music video reverts to the placeholder Apple Music TV image. While listening, you could stop the live stream and then return after a short pause. This would give you a link to tweet, but wouldn’t pre-fill it with text or hashtags, like the artist name or song. You had to dig to find the “share” button under the three-dot, “more” menu. There also weren’t any on-screen tools to share what you were watching via a social media post.
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